Apple Continues to Bully Intel

Apple says that performance on the new 13-inch MacBook Pro is 2.8 times as fast, with graphics that are up to five times faster than the previous generation. And unlike the new MacBook Air, it still features an active cooling fan system.

Shares of Intel [$INTC] fell 2.5% in Monday premarket trading, enough to drag the Dow Jones [$DJX] down over 2% after Bloomberg reported Apple is planning to disclose a line of new semiconductors aimed at outshining Intel’s fastest chips. Apple’s new chips, to be used in its Mac laptops, are set roll out to the public as early as 2021.

In November, Apple unveiled its new Mac models featuring their own microchips, instead of the traditional Intel hardware. Intel’s stock has puked 13.1% YTD through Friday, while Apple shares have risen 66.5%, inching toward yearly highs, as the Dow increased by a measly 5.9%.

At Apple’s “One More Thing” event last month, the company publicized the launch of its new Macs housing Apple Silicon, as they pivot away from Intel processors to chips of its own design. The first three Macs using M1, the first chip in the unveiling, were announced as the Mac mini, the MacBook Air, and the 13-inch MacBook Pro.

The new Apple silicon MacBook Pro won’t just run those professional applications, though: it’ll also offer compatibility with the massive library of existing iOS and iPad apps, thanks to the shared chipset.

For the better part of the event, Apple heralded the M1’s processing performance as being far better than the previous Intel model in the same device. Given that Apple has considerably more Mac models on the roster, its tough to directly measure it up against other stablemates.

Whats more, Apple’s M1 isn’t going to be the fastest chip they’ll produce. By the company’s own admission, the M1 is meant to be a power-efficient chip, and one that occupies the value-end of the entire Mac spectrum.

The M1 versions of each model have effectively replaced all of the options for the MacBook Air and Mac mini in the App Store. For the 13-inch MacBook Pro, the M1 has taken over from the variant equipped with the 8th-generation Intel processors, and is being sold alongside the more current 10th-generation Intel chip-equipped versions.

Battery life is also getting a big jump: up to 17 hours of web browsing and 20 hours of video playback. Apple says that’s 10 hours longer than before and the longest battery life ever offered on a Mac.

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