According to the Mastercard SpendingPulse report, U.S. ecommerce sales jumped 49% in this year’s holiday shopping season, emphasizing the pandy’s role in converting customers’ shopping habits. Be that as it may, holiday e-commerce sales amounted to 19.7% of total retail sales for 2020, further illuminating that the buy online and pick-up-in-store options were vital for retailers.
Holiday shopping can represent the majority of certain retailers’ yearly sales, but the virus meant several retailers including Walmart [$WMT] and Target [$TGT], faced with capacity limits in select stores, rolled out their holiday promotions earlier than usual. Scoot Over Amazon, Walmart+ is Here
E-commerce titan Amazon also rescheduled its annual summer promotional event to October, marking its longest season for retailers who missed out on sales for several weeks during the quarantine.
Mr. Sadove remains optimistic that the digital trend will continue to gain traction in 2021, with smaller retailers also leaning into the necessary technology to offer customers new shopping styles. People bearing the brunt of extended work-from-home and remote learning policies have powered demand for home decor and home-improvement products, with retail sales in the home furniture and furnishings category soaring 16.2%. Scoot Over Amazon, Walmart+ is Here
Electronics and appliances also increased 6% during the period, as a reduction in spending on restaraunt dining, travel and leisure invigorated shoppers to make other purchases. For instance, apparel and jewelry plunged overall, but e-commerce sales stepped up 15.7% and 44.6%, respectively.